Chinese flair important to wedding dress designer

 In the world of fashion, a well-known name on a garment can be the key to success. But what makes the works of the wedding dress designer Tsai Meiyue stand out is the signature she leaves on her works in - Chinese characters. Some of her business partners in Western companies have suggested she ditch the Chinese in favour of the Latin alphabet to give her brand bigger Western exposure, but Tsai refuses to budge.
"My wedding dress is Chinese styled, and Chinese characters represent the Chinese style," she said. "I think they are a perfect combination."
For Tsai, born in Taiwan, making wedding dresses with a Chinese touch has been a lifetime pursuit.She now has seven shops throughout China, each garment with its unique design and fabric, and ranging in price from 500 yuan ($78) to 10,000 yuan. But there is one constant: the Chinese look.That has not stopped her looking elsewhere for inspiration. For example, she believes that combining Chinese elements with a white wedding gown will bring out the most alluring aspects of those elements.How to Piss Everyone Off at the Nigh Club?
Some people regard traditional Chinese things as old-fashioned, she said, but she does not see it that way and is happy to dip into 5,000 years of history in her quest for beauty.
She is enchanted by ancient China's architecture, particularly engraved patterns on windows and doors, and has been trying to add these patterns to her wedding dresses. She also uses Chinese embroidery, relying on clothes woven by her own factory.
"Chinese embroidery can bring Chinese flavors to wedding dresses, so they can be more attached to Chinese consumers, and in recent years they have raised eyebrows internationally."I am sure dresses with traditional Chinese elements will lead world fashion trends for wedding dresses."For the moment, her goal is to let every Chinese bride have a wedding dress adorned with the beauty of Chinese elements.
"Almost 90 percent of the world's wedding dresses come from China, but we do not have a brand of our own. China's embroidery techniques are far more advanced than those of Western countries. Why should we be satisfied with only doing OEM (original equipment manufacturing)?"